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MAZDA AT THE 2011 SEMA SHOW
Inspired specialty vehicles share the spotlight at automotive aftermarket industry trade show

Mazda is known for its Zoom-Zoom dynamism, which is evident in the brand’s lineup of distinct design and adept drivability. This year the company brought to the Specialty Equipment Market Association (SEMA) Show a fleet of vehicles highlighting Mazda’s motorsports heritage, efficiency aspirations, and daily-driver potential.

The world’s best-selling two-seat roadster was re-imagined in the MX-5 Spyder, a show vehicle marked by a sweeping, single-panel grenadine-red soft-top made by Haartz Corporation that replaces the MX-5’s single-hand-operation soft-top and segment-best 12-second Power Retractable Hard Top (PRHT). Its design, a collaborative effort between Mazda North American Operations Design and Magna Car Top Systems, offers an even lower slung stance of the MX-5 without sacrificing headroom.

The MX-5 Spyder has been painted Stratosphere White and features a Yokohama rubber-and-rims set of AO48 225/45R17 performance tires matched with 17-inch, 10-spoke ADVAN RS wheels in Gun Metal Metallic.

Powered by Mazda’s MZR 2.0-liter engine, the MX-5 Spyder is fueled by BP’s isobutanol. The biofuel supports Mazda’s mantra of “Sustainable Zoom-Zoom,” which means crafting exciting, fun-to-drive vehicles that create minimal environmental impact. A testament to this philosophy is the Mazda/Dyson Racing entry in the American Le Mans Series. The No. 16 LMP1 Lola vehicle features a turbocharged MZR-R 2.0-liter four-cylinder engine, runs on isobutanol and beat competing larger-block V-12s to win the manufacturer, team and drivers championships for the 2011 racing season. Mazda also was given the Michelin® Green X® Challenge at the Baltimore Grand Prix, a distinction awarded to category cars that prove to be the “cleanest, fastest, most efficient” in the race.

Another fuel-saving, engine-efficient feature of the MX-5 Spyder is a lightweight lithium-ion racing battery made by Braille Battery. The lead-free advanced battery system is RoHS compliant and constructed of non-hazardous materials, has a high charge retention and offers a longer life cycle than comparable standard batteries. A Racing Beat header, intake and exhaust muffler as well as a MAZDASPEED coil over kit and Brembo brakes complete the vehicle’s mechanics.

The cabin area is accentuated by tanned Saddle black-leather seats with Aqua leather accents and Coal Ash suede inserts. Subtle Spider Silk Gray Metallic-colored trim pieces on the doors and dash panels adorn the mostly black interior, which is finished off with customized floor mats by Star West. A MAZDASPEED short-throw shifter adds another reminder to the MX-5’s motorsports pedigree.

Next to the MX-5 Spyder sat the Mazda Turbo2. Outfitted with a MAZDASPEED3 MZR 2.3-liter Direct Injection Spark Ignition (DISI) turbo engine, the flexible five-passenger subcompact is as potent as it is practical.

The Turbo2 adds to the Mazda2 with an HR coil-over suspension kit, Corksport sway bars, and customized Brembo front brakes with 13-inch ventilated and slotted rotors. Yokohama ADVAN Neova 215/40R17 performance tires are mounted onto shiny black 17-inch OZ Racing wheels.

The Sonic White tri-coat exterior features Brilliant Black on the lower panels, wheel arches, side skirts and lower front fascia. Unique bright green and neon yellow graphics and trim pieces further highlight the Turbo2’s compact physique. The exterior’s theme follows through into an interior commanded by Katzin black leather seats featuring Baracuda Yellow perforated leather inserts and Sunrise Yellow seat piping. Customized floor mats are by Star West and the dash is outfitted with an AiM Pista MXL digital racing performance and data acquisition display.

Introduced during the 2010 SEMA Show, the MX-5 Super20 was back and with a new look, now blazing a Hyper Orange Mica exterior treatment.

With its soft-top replaced with a stationary glossy black hardtop, and matching orange stripes, the MX-5 Super20’s interior also was modified and fitted with a color-matched roll bar. The black leather seats feature suede seat inserts and channel stitching, which provide improved grip for drivers. Orange contrast stitching adds the finishing touch to the sporty seat profile.

Additional modifications include a DPTune re-flashed ECU, Racing Beat 304-stainless steel header and exhaust, Racing Beat hollow front and rear anti-roll bars, ACT organic street clutch, MAZDASPEED coil overs and a shock tower brace, Power Slot slotted brake rotors, StopTech stainless steel brake lines and street performance brake pads, SpeedSource front brake ducts, black 16-inch Enkei RPF1 twin-spoke racing wheels, Toyo Proxes RA-1 245/45ZR16 high-performance tires and 20mm H&R Track+ bolt-on wheel spacers in the rear with 15mm Sparco wheel spacers in the front.

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