*2013 model-year vehicle's projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data which considers depreciation and costs such as fuel and insurance. For more information, visit www.kbb.com
†NO PURCHASE NECESSARY; void where prohibited. To enter, navigate to Mazda's landing page on Xbox LIVE Dashboard & click the designated area or visit www.xbox.com/gamechangerregistration & download the Mazda #GameChanger Registration Gamer Pic. Limit 1 entry per person. Ends 11:59 p.m. PT on 9/1/13. Open only to legal residents of 50 U.S. (inc. D.C.), 18+. Subject to Official Rules, check www.xbox.com/mazdagamechangerrules. Sponsor: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052.