"Better. Stronger. Smarter." Mazda CX-5 commercial — Behind The Scenes | Mazda USA



The mission: create a TV commercial to launch the all-new Mazda CX-5 that depicts the engineering spirit that went into this inspired crossover. Since the CX-5 is the world's first fully SKYACTIV® vehicle, we mixed together a little bit of Q's lab with the cult classic The Six Million Dollar Man to introduce it... To help us bring the whole shebang to life, we called up eccentric, award-winning Scandinavian director Filip Engstrom. Then we headed out to the desert to make magic happen. Check out the behind-the-scenes madness that was the making of "Better. Stronger. Smarter." [Disclaimer] The Six Million Dollar Man is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing LLC. All Rights Reserved.