THE SOUL OF MAZDA

DRIVING MATTERS

ENGINEERED TO CELEBRATE DRIVING

The average American spends 101 minutes per day behind the wheel.1 That’s a grand total of about 37,812 hours or more than four years of their life.2 So shouldn’t we make the most out of every second? We believe that a car shouldn’t just be about getting from A to B. It should celebrate the drive. That’s why we build every Mazda with the goal of bringing people joy. We engineer a responsive drive that makes people feel connected. We design intuitive, driver-centric cabins. And we create safety technology to give them even more confidence behind the wheel. We do it all to make each and every drive that much better. Because Driving Matters. 

THE CHALLENGER SPIRIT

ROOTS THAT GUIDE US FORWARD

On January 30, 1920, Jujiro Matsuda opened the Toyo Cork Kogyo Co., Ltd. in Hiroshima. Before long, Matsuda-san’s cork company grew to include the production of mechanical tools that would ultimately be used to make vehicles. Throughout this evolution, there was one constant belief: make more than just machines, create things that will bring people joy. The tragedy in 1945 could have meant the end of Mazda, but thanks to the people’s tenacity, they began rebuilding soon after, and have continued building to this day. 

SAFETY, TECHNOLOGY AND DESIGN

WE DO EVERYTHING FOR THE LOVE OF DRIVING 

We believe every car we build should be both beautiful and functional. It should have the most advanced safety technology to help you feel more confident. It should be meticulously engineered to exhilarate you. And of course, it should be artfully designed to move you before you even start your drive. We obsess over these details, constantly seeking improvements, no matter how small. And we do it all because Driving Matters. 

DESIGN

ARTFULLY DESIGNED TO MOVE YOU

How do you transform ordinary sheet metal into a vehicle that stirs emotions? Our craftsmen start with clay. Each stroke not only breathes life into the car, it gives it a soul. This is the very essence of Mazda’s KODO: “Soul of Motion” design.

INNOVATION

BREAKTHROUGHS IN DRIVING TECHNOLOGY

Every day, cars get more and more advanced. We’re constantly on the verge of the next breakthrough in improved fuel economy or engine performance. Our mission is to evolve the car as much as possible in our unique Mazda way. We’ll never stop working to make our cars more connected, responsive and respectful of the driver. 

SAFETY

ADVANCED SAFETY FOR YOUR MOST PRECIOUS CARGO

Imagine a world without accidents, where you could spot hazards before they even happen. Where safe driving is the only kind of driving. This may seem like a distant utopian dream, but it’s closer than you may think. With countless hours spent on continuous research and development, Mazda is on the forefront of making it a reality. 

MAZDA DRIVE FOR GOOD

FEEL THE JOY OF DRIVING AND THE JOY OF GIVING

The holiday season is all about giving. But it’s not always about giving things. The gift of time can be the best gift of all. That’s the philosophy behind the Mazda Drive for Good® Event. One test drive leads to an hour of good for a worthy cause in your community. And when you buy or lease a new Mazda, we'll make a donation to a select charity of your choice. The good doesn’t stop when the test drive ends. We’ll be in the community fulfilling all those hours year round.

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MAZDA MOTORSPORTS 

THERE’S A DRIVER IN ALL OF US

Whether you’re at the track every weekend or have never watched a race in your life, there’s something about motorsports we can all relate to. Every race has a car, and every car has a driver. A driver with big dreams and a passion that fuels them to get better every day.

They dream of reaching the top of the podium, and they’ll stop at nothing to get there. They spend hours on the track trying to shave off milliseconds. Smile through rain-soaked pit stops and 4 a.m. cups of coffee. Endure a 115-degree cockpit. In a helmet, and a safety suit. Over and over again. It’s that unshakable tenacity and pure grit that reminds us nothing is impossible. So whether we’re racing fans or not, it isn’t the cars we root for, it’s the people driving them. 

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