Privacy Policy

CONNECTIVITY PRIVACY POLICY

SCOPE

This Connectivity Privacy Policy only applies to the collection and use of data obtained from your Mazda vehicle equipped with data communication activated, factory-installed telematics system (“Connected Vehicle”) or the MyMazda application (“MyMazda App”) including Default Data, Connected Services Data, and Personal Information (together “Data”).  This Policy does not apply to: our other websites, applications, and online services that we provide (“Online Services”); information we may collect from you in any other forum or marketing event; any third-party websites or applications that we do not own, operate, or control; or features available through your Connected Vehicle’s infotainment system, such as Google apps and services in vehicles with Google built-in or third party applications you may download. For information regarding our Online Services and general privacy policy, please review our Online Services Terms and Conditions and Privacy Policy.  If you are a resident of California, click here to review additional privacy information.  To view other US state privacy information click here.

This Connectivity Privacy Policy describes the type of Data Mazda Motor of America, Inc., d/b/a Mazda North American Operations (“us”, “our”, or “we”) may collect and how we may use it. “Personal Information” as used in this Policy refers to any data that can reasonably be used to identify you and/or your household as defined under applicable state law.    “Mazda Connected Services” refers to our optional, subscription-based service offerings available for you in connection with the MyMazda App.

YOUR CONSENT

At Mazda we value your privacy and practice data minimization. You agree to this Connectivity Privacy Policy when you:

  • Purchase or lease a Connected Vehicle; or
  • Subscribe to Mazda Connected Services.

You have choices regarding the management of Data and your Personal Information. Please refer to the YOUR CHOICES section below. Please note that disabling certain data collection may prevent certain services from being delivered to you including Mazda Connected Services. For full information on Mazda Connected Services, click here.

TYPES OF DATA COLLECTED AND TRANSMITTED

Default Data We Automatically Collect and When

All of our Connected Vehicles contain an in-vehicle Telematics Control Unit (“TCU”) (sometimes also called a Data Communications Module or “DCM”), which is activated on or before the Connected Vehicle’s delivery to a Mazda Dealer and starts the automatic collection and transmission of Default Data from the Connected Vehicle. The Default Data is generated within the Connected Vehicle and automatically collected by either the TCU or other in-vehicle system (excluding the Electronic Data Recorder (EDR)). Default Data is transmitted to us remotely via the TCU only at turning off your Connected Vehicle (“Ignition Off”) or automatically based on certain events as described below.

“Default Data”* means the following and is used for:

  • Your Vehicle Identification Number (“VIN”) and telematics flags are transmitted to Mazda at each Ignition Off to tell Mazda whether the vehicle TCU is enabled and capable of being communicated with for over-the-air updates, emergency calling, and enrolling in Connected Services;
  • Your vehicle will also transmit equipment part numbers and software and hardware identification and version information to Mazda if this information changes after you take possession of the vehicle (e.g. a defective part is replaced).

* 2026 CX-5 and future CX-5 Connected Vehicles also have an Intrusion Detection System that collects software-related, security monitoring data (including Geo-location Data) locally in your vehicle. After subscription in Connected Services, all such collected logs, if any, are transmitted to Mazda solely for managing cyber security of Connected Vehicles.

“Geo-location Data” means your Connected Vehicle’s latitude and longitude coordinates at each Ignition Off.

Prior to February 26, 2023, Default Data also included:

  • “Driving Data”: driving behavior data, which includes the acceleration and speed at which your Connected Vehicle is driven and use of the steering and braking functions in your Connected Vehicle (Driving Data was collected for each driving trip and transmitted at each Ignition Off); and
  • “Vehicle Health Data”: includes Vehicle Identification Number (VIN); odometer, fuel level, and oil life readings; Diagnostic Trouble Codes (DTCs); and data from the Connected Vehicle’s OBD system (“OBD Data”). OBD Data includes, but is not limited to, engine coolant temperature, fuel injection volume, engine Rotation Per Minute (RPM), and the status of doors, hood, trunk, and hazard lights (Vehicle Health Data was transmitted at each Ignition-Off).
  • “Geo-location Data”: Only Model Year 2019 – 2021 Mazda3 and Model Year 2020 – 2021 CX-30 vehicles.

Connected Services Data We Automatically Collect and When

Mazda Connected Services is an optional, subscription-based feature available on Connected Vehicles that relies on Connected Services Data to give you additional convenience features. Connected Services Data collection and transmission begins upon your enrollment for subscription to Mazda Connected Services. For full information on Mazda Connected Services and how to subscribe, click here. Read below to find out which type of Data is required to provide you with Connected Services.

“Connected Services Data” means the following and is used for:

  • Geo-location Data for services such as Vehicle Finder and Emergency & Safety Services**: Geo-location Data for your Connected Vehicle is collected for: (i) Vehicle Finder in the MyMazda App, (ii) Emergency & Safety Services*, (iii) nearby vehicle repair or service dealers or to receive nearby discounts or services you may have opt-ed in for;  (iv) Malfunction Notification as defined below under Vehicle Health Data; and (v)uality and vehicle improvement analyses.
  • Driving Data and Vehicle Health Data for Safety & Convenience: Driving Data and Vehicle Health Data provides you with the real-time status information of your Connected Vehicle, including the status of doors, hood, trunk, and hazard lights.  You can remotely view the real-time status of your Connected Vehicle at any time using the MyMazda App. 
  • Vehicle Health Data for Service & Repair: Vehicle Health Data provides you with notifications via the MyMazda App when your Connected Vehicle is due for maintenance or service (“Maintenance Notification”), or when your Connected Vehicle reports a malfunction-related event (“Malfunction Notification”).

Please refer to the Connected Services page for a summary of Default Data and Connected Services Data collection based on your model vehicle.

*Emergency & Safety Services

Connected Services offerings may include enhanced emergency and safety services. To receive the benefit of these services, you or we may also need to use and share additional Personal Information and geo-location of the vehicle for assistance. For example, for Private eCall services, if your vehicle detects a material collision, the airbag is deployed, or the SOS button is pressed, the vehicle will automatically transmit VIN, Geo-location Data, and certain vehicle collision data to the Private eCall center to assist you. You may also need to share directly with the emergency operator Personal Information which may include medical information about yourself or others in an accident or emergency situation or additional location information. Similarly, if you request Stolen Vehicle Assistance, the agent responding to your call may ask for details about the incident, which could include Personal Information. Mazda will not have access to any health, medical or other location information you share directly with the Private eCall center.

Collection and Use of Personal Information

The creation of an account in the MyMazda App or to utilize services including Mazda Connected Services in the MyMazda App may require Personal Information, which may include, but is not limited to, the following:

  • First and Last Name
  • Email
  • Phone Number
  • Address
  • VIN

We use a secure third party compliant with the Payment Card Industry (PCI) standards to process your payments including paid subscription plans.  Mazda does not receive access to your credit card information.  The third-party payment processor, and not Mazda, will store your credit card information.

You may additionally provide other requested information that is optional but not required to use Mazda Connected Services.

We will use your Personal Information so we can provide Mazda Connected Services to you, including communicating with you regarding your Connected Vehicle and providing you with relevant Mazda related offers.

Why Do We Collect Data and Who Do We Share It With

We collect and use Data for the following business purposes:

  • To provide you with Mazda Connected Services, other customer services, functionality updates or repair services;
  • Safety, recall and warranty purposes;
  • Product and software updates, for cybersecurity or functionality improvements;
  • Product and service quality analysis and improvements;
  • Product and service research and development;
  • As may be required by applicable law such as a search warrant or grand jury subpoena, with law enforcement, courts, administrative bodies, or governments (“Enforcement Entities”); in connection with government investigations or pending litigation; for national security purposes; or where we have a good faith belief that disclosure of the Data is required by law or legal process. We may also share the  Data with Enforcement Entities where we have a good faith belief there exists exigent circumstance to prevent serious harm, injury, or loss; and
  • As permitted by law and reasonably necessary to pursue or defend legal actions against us; and

We may share Data with:

  • Our Mazda Family of Companies including our parent company, Mazda Motor Corporation, and our affiliates, for the business purposes above.
  • Our dealers: to inform you of offers and facilitate service from your designated Preferred Dealer and Mazda dealerships you may take your vehicle in for services/repairs.  (You are required to select one Preferred Dealer in the MyMazda App, but we will only share your Personal Information with your selected Preferred Dealer if you haven’t disabled this function in your MyMazda account settings.)
  • Third-party service providers: We may share your Personal Information with third-party service providers that we contract with to perform services for our company including to provide you with the Mazda Connected Services. 
  • Enforcement Entities: we do not share your Personal Information with Enforcement Entities unless we are required to do so by applicable law; legal process; in response to government investigations; as may be required for national security; or where we have a good faith belief that disclosure of your Personal Information is  necessary to prevent harm, injury, or loss.
  • Litigation: We may use your Personal Information to pursue or defend legal actions, even if harm, injury, or loss has already occurred.
  • Third Parties Who May Service You Directly: With your express prior written consent, we may disclose your Personal Information to third parties who market non-Mazda products you have indicated interest in receiving.
  • Business Transfers: We may need to share Data in connection with a transfer, sale, or other transaction involving a change of ownership or control of our business.
  • De-identified Data: In a de-identified, anonymized and aggregated format, with third parties (e.g. consumer research groups, safety organizations or academic institutions) for educational, marketing or research purposes.

THIRD PARTY APPLICATIONS

Certain Connected Vehicles with Google built-in provide the ability to connect your vehicle to a Google Account and access Google apps, subject to Google terms and policies.  The system also allows you to download third-party applications that may involve the collection of information from the vehicle.  Mazda will not have access to the information you share with Google or those third-party apps, so it is advised that you review those businesses’ privacy practices before downloading.  Mazda will only know if you have added a Google Account to your vehicle with Google built-in to enable certain services.

Locking Your Profile for Google built-in

For your security, vehicles with Google built-in provide a way for you to lock your profile in the vehicle if you do not wish to share your Google information - such as search history - with other drivers of the same Connected Vehicle.  This lock feature is aimed at giving you control over whom you allow access to your profile and Google information.

YOUR CHOICES

Managing Your Personal Information

At any time, you can log in to your MyMazda App to review, correct, revise, or update any of your Personal Information that you have provided in the MyMazda App.  At any time, you can also log in to the MyMazda App to cancel your subscription in its entirety as more fully described below. 

You may also visit our general Privacy Policy located here to view your general state privacy rights (such as right to reporting, updating, deleting etc.) based on your state of residence.

Data Communications In-Vehicle Toggle

In your Connected Vehicle’s Infotainment System there is a Data Communications toggle.  You can temporarily disable transmission of Connected Services Data used to provide Connected Services (except for Private eCall which is an emergency service and Over the Air (“OTA”) updates which may be used to address vehicle issues or recalls, where applicable).  This means that during the time this toggle is “Off”, the Connected Services in the MyMazda App will not be functional and transmission of the current Geo-Location Data for that Connected Vehicle will be temporarily disabled for access in the MyMazda App.   While the toggle is “Off” the vehicle collects and stores certain data without transmitting.  If you later toggle “On”, Data that was collected while toggled off will be transmitted to Mazda, however only the most current Connected Services Data including last vehicle Geo-Location Data will be accessible via the MyMazda App. 

Connected Services Data for these features is not transmitted when Data Communication toggle is off:

  • MyMazda app features (OTP for enrollment; Remote Controls; Guest Driver Monitor & Geofence; Find My Car; Send to Car; Vehicle Info); Wi-Fi tethering; In-car Wi-Fi; Data for Remote Controls; Quality Data/Vehicle Status Data (see Conditional data collection notes); In-Car Recall Notification

The following features will still work while Data Communication toggle is off: 

  • Over-the-Air Updates (OTA); SiriusXM; Private eCall; Stolen Vehicle Assistance (SVA); Mazda e911 Bluetooth Calling; offline versions of features with Google built-in

NOTE: If you want to fully deactivate Connected Services, please follow the instructions below to disable our collection of all Connected Services Data or Default Data.

DISABLING CONNECTED SERVICES DATA COLLECTION

You can cancel your Subscription to Mazda Connected Services at any time to disable collection of Connected Services Data by following the step-by-step instructions in the CANCELLATION OF MAZDA CONNECTED SERVICES section of the Connectivity Terms & Conditions.  THE SALE, TRANSFER, OR LEASE TERMINATION OF A CONNECTED VEHICLE WILL NOT DISABLE AUTOMATIC DATA COLLECTION.

CANCELLING YOUR SUBSCRIPTION WILL STOP YOUR VEHICLE’S COLLECTION AND TRANSMISSION OF CONNECTED SERVICES DATA AND SOME VEHICLES WILL RETURN TO ONLY COLLECTING AND TRANSMITTING DEFAULT DATA AS DETAILED ON THE CONNECTED SERVICES PAGE.

DISABLING ALL DATA COLLECTION

REGARDLESS OF MODEL YEAR, YOU MAY COMPLETELY DE-ACTIVATE THE CONNECTIVITY TO YOUR VEHICLE BY CONTACTING OUR CUSTOMER EXPERIENCE CENTER AT 1-800-222-5500 AND ASKING THEM TO DEACTIVATE YOUR TCU. COMPLETE DE-ACTIVITION OF THE TCU TURNS OFF ALL CONNECTIVITY FROM YOUR VEHICLE AND DISABLES OUR COLLECTION OF DEFAULT DATA AND CONNECTED SERVICES DATA FROM YOUR CONNECTED VEHICLE.  PLEASE NOTE THAT COMPLETE TCU DE-ACTIVATION WILL PREVENT YOU FROM RECEIVING ANY CONNECTIVITY TO THE VEHICLE AND PREVENT YOU FROM RECEIVING ANY SERVICES THAT REQUIRE CONNECTIVITY WITH THE VEHICLE INCLUDING MAZDA CONNECTED SERVICES, ANY EMERGENCY SERVICES THAT RELY ON VEHICLE CONNECTIVITY AND ANY OVER-THE-AIR SOFTWARE UPDATES AND RECALL NOTICES.

STORAGE

We store Data and your Personal Information for as long as reasonably necessary: for us to provide you with the Mazda Connected Services; for us to support all other uses we make of the Data and Personal Information, as detailed in this Connectivity Privacy Policy; and as required by law or legal process, or as may be needed in the event of anticipated or pending litigation.

SECURITY

We take data and information security seriously. We continuously strive to protect the Data and Personal Information against loss and unauthorized access or use by maintaining and continually updating our formal security program, which employs reasonable security practices that meet or exceed the security standards for our industry.

CHILDREN'S PRIVACY

We do not knowingly collect any personally identifiable information, from the Connected Vehicle or any other source, from children under the age of 13. It is your obligation to ensure that all drivers of your Connected Vehicle are of legal driving age for the relevant jurisdiction.  If we learn that we have personally identifiable information about a child under the age of 13, we will delete that information.

YOUR OBLIGATIONS REGARDING OUR COLLECTION AND USE OF DATA

AS THE OWNER OR LESSEE OF A CONNECTED VEHICLE, WE WILL PROCESS DATA ACCORDING TO YOUR CONSENT AND/OR ACKNOWLEDGEMENT.  YOU AGREE IT IS YOUR RESPONSIBILITY TO NOTIFY PASSENGERS AND/OR OTHER DRIVERS OR IN A RE-SALE TO NEW OWNERS OF YOUR CONNECTED VEHICLE OF THIS POLICY INCLUDING HOW WE AUTOMATICALLY COLLECT AND USE DATA. PLEASE REVIEW THE CONNECTIVITY TERMS & CONDITIONS FOR FULL DETAILS REGARDING YOUR OTHER OBLIGATIONS.

CHANGES TO THIS CONNECTIVITY PRIVACY POLICY

We reserve the right to change this Connectivity Privacy Policy at any time by posting a new version to our website. If we make any revisions that materially change the ways in which we collect, use, share, or store the Default Data or your Personal Information, we will notify you and give you the opportunity to review and consent to such changes before applying them to this Connectivity Privacy Policy.

CONTACT US

If you have any questions or concerns about this Connectivity Privacy Policy, please contact our Customer Experience Center at 1-800-222-5500.  Additional information regarding contacting us is available here.

Effective Date: February 19, 2026