Privacy Policy

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Information Regarding Privacy Practices

This Privacy Policy describes how Mazda North American Operations (also, us or we) collects, uses and shares information about you through our websites, mobile applications, and other online services that link to or incorporate this Privacy Policy (the Online Services). This includes information you provide to us, as well as information we may collect about your website usage patterns.

The Online Services may provide links to other Mazda North American Operations websites or third-party websites not controlled by Mazda, such as Mazda Dealer sites, third-party vehicle purchase sites or third-party product review sites. Any information collected by those websites is subject to those sites’ privacy policies, and we recommend that you check the privacy policies of those sites before providing any information to them.

How We Collect Information

The Online Services collect information that you provide when requesting products, services or information through the Online Services including, but not limited to, your name, mailing address, email address, telephone number and vehicle identification number (VIN). This may include when you request a vehicle brochure, enter a contest, request direct dealer contact (e.g., request a quote, contact dealer or request a test drive) or create a MyMazda account. We also collect any information that you include in emails you send to us. If you have a MyMazda account, you may update, review or correct your account information by logging into your MyMazda account.

Cookies and Other Digital Technologies

We and our third-party partners use web cookies, beacons, pixels, and similar digital technologies (“Cookies”) to collect information about your usage of and interactions with the Online Services and third-party websites, applications, and advertisements to enhance your customer experience. These Cookies are used for analytics purposes, to learn how visitors interact with the Online Services, to improve the Online Services, to facilitate your preferences (including opt-out requests), and to assess and facilitate the delivery of effective digital advertising on the Online Services and third-party platforms, including advertising that is personalized based on your inferred interests and preferences.

There are two categories of Cookies on our website, “Functional and Targeting” and “Necessary and Performance” Cookies. Functional Cookies are Cookies that allow websites to remember choices you make to give you better functionality and personal features. Targeting Cookies also known as advertising Cookies collect information about your online activities on mazdausa.com for the purpose of delivering relevant advertisements across our websites and/or online services. Necessary and Performance are essential to provide you with the website’s core functionality; these Cookies collect information about the performance of our website and how our website is used and are required to ensure a smooth operating experience for the website user and you cannot opt out of these Cookies. You can register your preferences regarding “Functional and Targeting” Cookies by clicking here: Manage Cookie Preferences.

We also honor the Global Privacy Control (“GPC”) signal , which registers your preference to opt-out of certain sales of information via Cookies where the recipients of the information may use the information for their own purposes. If you clear your cookies or access our site from another device or browser your opt-out preference will not be known but you will be able to send us a new GPC signal or request to opt-out through our Cookie banner. To learn more about the GPC signal please visit globalprivacycontrol.org.

We adhere to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising, through which some of our service providers that use cookies to collect information about your usage of the Online Services allow you to opt out of certain uses of your information. For more information about how to opt out, click here.

HOW WE USE INFORMATION

The information that we collect may be used to provide you with the products, services or information you request, deliver marketing communications or promotional materials that may be of interest to you through various channels (such as through email, on the Online Services, or on third-party websites you visit), improve the services we provide you, measure website activity and generate statistics, improve the usefulness of customer visits, and customize your experience on the Online Services. We also may combine any of the information, both personally identifiable and non-personally identifiable, that we collect through the Online Services and offline.

HOW WE SHARE INFORMATION

We may share information that we collect with our corporate partners and affiliates. We also may share this information with service providers and agents for use on behalf of Mazda North American Operations (e.g., to provide operational and support functions, to deliver marketing communications or promotional materials that may be of interest to you) and authorized Mazda Dealers so that we may better serve your needs. In addition, we may share this information with business partners to provide you with services or offers that you request.

Aside from what is stated in this policy, your personally identifiable information is never sold to or shared with any third party for that party's independent use.

SECURITY

We maintain reasonable administrative, technical and physical safeguards designed to help us protect the personally identifiable information you provide through the Online Services. However, no security systems are 100% impenetrable, and we cannot guarantee the security of our databases or the Online Services, nor can we guarantee that the information you provide will not be intercepted while being transmitted to us over the Internet.

CHILDREN’S PRIVACY

We do not knowingly collect personally identifiable information from children under the age of 13. If we learn that we have personally identifiable information about a child under the age of 13, we will delete that information.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to change this Privacy Policy at any time by posting a new version to the Online Services. If we make any revisions that materially change the ways in which we use or share the information you previously provided through the Online Services, we will give you the opportunity to consent to such changes before applying them to this information.

CONTACT US

If you have any questions or concerns about the Online Services or this Privacy Policy, please contact us here.

COPYRIGHT NOTICE

© 2022 Mazda North American Operations. All rights reserved. All text, images, graphics, animation, videos, music, sounds and other materials on the Online Services are subject to the copyrights and other intellectual property rights of Mazda Motor of America, Inc., its affiliated companies and its licensors. Mazda Motor of America, Inc. owns the copyrights in the selection, coordination and arrangement of the materials on the Online Services. These materials may not be copied for commercial use or distribution, nor may these materials be modified or reposted to other web sites.

Effective Date: November 4, 2022